22 Mar 2018

BY Madeleine Barber


Where do you want to go?

Excite Holidays’ latest brand video offers a touching tribute to the power of travel. Its launch is also giving you the chance to win a £100 shopping experience


Excite Holidays landscape.jpg

Tell us, where did you want to go when you were growing up? Did you dream of being a mermaid swimming beneath the waves or playing in the NBA and scoring the game-winning shot at the buzzer?


Well, it’s time to relive those dreams. Excite Holidays is taking you back to a time when anything was possible with the release of its brand-new video, Where Do You Want To Go?.


Taking you on a journey through the eyes of four children who use their childlike wonder and imagination to be what they want to be and go as far as their dreams will take them, the video aims to reinspire travel agents and create a fresh sense of wanderlust.


Vanessa Richards, head of marketing at Excite Holidays, says:


“We are living in an era of great creative and advertainment. Content is still king. Creative storytelling and travel are in sync and there is no better way to communicate the feeling travel gives than through video. As an industry, we are in a time where agents need to be re-inspired. Travel is changing, day in, day out. The way it is booked, consumed and experienced. With that comes new challenges. Our goal is to remind our agents of their purpose, value and importance. They are the experts.


“Our new brand video Where Do You Want To Go? was created in line with the above. Conceptualised and scripted in house, we want to transport our agents back to their childhood. To a time where imagination and the magic associated with dreaming was ripe and the world was one giant playground waiting to be explored. When you were a child you didn’t need much. A simple bed sheet could be turned into a castle or a superhero cape. With the blink of an eye one was a princess on a throne or soaring across a city skyline, saving the world from destruction!


“So through the emotional power of a child’s eyes, Excite Holidays wants to bring that magic back into our agents’ lives. Reinvigorate their passion so they can make their clients’ travel dreams a reality. Anything is possible if you just start imagining!”


The video, which can be viewed below, will also roll out across Excite’s social media channels and digital assets.


After you’ve watched the video, tell us in 25 words or less where you wanted to go as a child and why for the chance to win a £100 shopping experience.

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