Accommodation wholesaler Stuba is set to cease operations in Russia and Belarus, removing both countries from its inventory and cancelling forward bookings.
Stuba will no longer sell to any clients or companies based in Russia or Belarus and has also made a donation to the Disasters Emergency Committee’s Ukraine Humanitarian Appeal.
All impacted trade partners are being contacted about the decision, Stuba said.
The company said it has "very close connections with Ukraine” with a team based in the Ukrainian capital of Kyiv.
Stuba added it was in “daily contact” with its staff, who have been evacuated from the city and moved to “safer areas” in the west of Ukraine.
Matt Stuart, Stuba’s chief commercial officer, said: “Like the rest of the world, we have watched in horror at the human suffering the Ukrainian people are being subjected to daily because of the invasion by Russia.
“There is not much we can do to influence these global-size events, but we can stand by our principles and values and promote peace and security for all humans.
“Collectively if enough people and companies make a stand against aggressor nations, we can start to make a difference. I know I speak for us all when I say we are praying for the conflict and violence to end soon, and the Ukrainian people can live in peace and safety in their own country once again.”