In a statement Tailor Made Travel said the restructure followed Tustin’s “successful integration” of Regal Travel’s four branches, where she was general manager before Regal Travel was acquired by Tailor Made in 2018. Tustin’s responsibilities will be incorporated into chief executive Simon Morgan’s role.

“Both the board of directors and team at Tailor Made would like to thank Helen for her in valuable leadership and steadfast commitment to the Tailor Made brand since it’s takeover of Regal Travel in 2018 and wish her the very best of luck in her future endeavours,” said Morgan.

Helen Tustin added: “Having successfully consolidated the Tailor Made and Regal Travel brands, I’m looking forward to taking on new challenges and opportunities both professionally and personally.

“I am proud to have had the opportunity to have worked with great colleagues across the industry in my role as COO and look forward to crossing paths with you all in the near future.”

Tustin joined the Tailor Made Group in May 2018, initially as managing director and most recently as chief operating officer. Prior to this she was general manager of Wales-based independent agency Regal Travel for more than 36 years and non-executive director of Advantage Travel Partnerships between 2011 and 2015.

Tustin’s responsibilities being incorporated into Simon Morgan’s role.