The deal, which will see the Teletext Holidays name emblazoned on players’ shirts, augments the existing travel partnership with the club. Teletext Holidays acquired Alpharooms, the previous shirt sponsor in late 2016, and the branding will change for the forthcoming season.
“We are delighted to become the official sponsor of Sheffield United. It is a really exciting time for the football club and we’re glad to be a part of it,” said Wayne Perks, managing director, Teletext Holidays.
“The partnership will help to re-establish awareness of Teletext Holidays as a major online travel brand.”
Chris Thorpe, managing director, Alpharooms.com added: “As a company born and bred in Sheffield, it was an honour to have Alpharooms.com on the front of the SUFC shirts for their successful promotion season from the EFL League One and to now pass the baton to our better-known sister company Teletext Holidays."
