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'The guests are our audience': Francis Ford Coppola on owning luxury hotels

Luxury
Daniel Pearce
17 October 2014

“I felt like David Lean after he finished Lawrence of Arabia… he loved the desert so much he couldn’t leave it behind

Francis Ford Coppola

“When I finished directing Apocalypse Now I felt the same about the jungle. So I bought my first hotel.”

It was a Sunday afternoon and I’d just been watching a 70-something owner of two hotels in Belize, one in Guatemala and one in Argentina, explain the reasons why he got into the business.

Even the slightest of film buffs will know I’d been listening to the legendary Francis Ford Coppola, who was in London to talk about his most recent hotel, Palazzo Margherita (pictured above) in the Basilicata region of southern Italy.