Mayor Matteo Viacava has recently set up a couple of “red zones” that will prevent tourists as well as organised groups from thronging in the village “piazzetta” to take the perfect selfie.
Portofino – a fishing village of less than 400 inhabitants – has become a holiday hotspot for the international jet set over the past few decades. Regular visitors include A-list celebrities such as former Italian prime minister Silvio Berlusconi as well as the Kardashians and Beyonce.
The rule – in place every day from morning to 6pm until 15 October – was set up to end “the anarchic chaos” caused by tourists in recent weeks.
