Chris Thorpe, Alpharooms’ managing director, confirmed in a statement that all trade bookings would be honoured by the company.
“Following the purchase and takeover of Alpharooms last year by Truly Travel ltd. the decision has been taken to close down the B2B trade arm of the business known as Betabeds in order to focus on our direct B2C strategy,” he said.
“Any forward bookings with Betabeds will now be fulfilled by Alpharooms and bookings remain secure and unaffected.”
Betabeds was launched by Alpharooms in April 2016 and supported by a UK-based call centre in Sheffield.
Alpharooms was acquired by Teletext Holidays’ parent Truly Group in October 2016 for an undisclosed sum.
