Trafalgar, Uniworld and Contiki parent TTC said the initiative would strengthen the group’s brand and product leadership, unlock scale and better support trade partners.
Trade growth will be powered by expanded on-the-road sales support for agents, while a new inside sales team will be created to help build new trade partnerships.
In addition, TTC will put resource behind a dedicated sales marketing operation. In total, 16 new roles will be added, with a further eight set to be filled internally.
