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Amo Sokhi, the managing director of search engine optimisation agency Polaris, offered his tips on how to ensure that businesses were mobile ready.
He explained that although mobile was becoming more popular, traditional desktop PCs still served a purpose.
“Data shows most journeys for bookings in the research phase are started on mobile,” he said. “The interesting thing is people still resort to desktops to complete purchases. As we move through these stages there is a transference of user from mobile device to desktop device.”
Watch TTG’s six-part Smarter Selling Series with Helen Roberts, in partnership with Titan Travel, and pick up practical tips on everything from communicating your value to converting customers and handling budget conversations. Complete the quiz after each bitesize episode for the chance to win £300 in Titan Rewards.
Competition closes 12 June. Watch all six episodes here.
