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Travel industry news

16 Sep 2015

ttgluxury Seminar: Desktops still most used for bookings

Amo Sokhi, the managing director of search engine optimisation agency Polaris, offered his tips on how to ensure that businesses were mobile ready.

Mobile technology

He explained that although mobile was becoming more popular, traditional desktop PCs still served a purpose.


“Data shows most journeys for bookings in the research phase are started on mobile,” he said. “The interesting thing is people still resort to desktops to complete purchases. As we move through these stages there is a transference of user from mobile device to desktop device.”

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