Tui UK & Ireland managing director Nick Longman said the two brands instead hoped “to provide a digital experience at every customer touch point and will be investing in more personalised content for customers.”
He added the operator’s stores are set to become technology hot spots with the ability to recognize a customer as they enter a store while digital screens and mobile tech will help customers find their own trips.
Both brands are also investigating virtual and augmented reality as well as lifestyle-led content to further target customers with trips.
