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UK adults 'more excited than ever' to travel to US

Air
Will Payne
2 November 2021

UK travellers are "more excited than ever" to visit the US once the country’s borders reopen to fully vaccinated passengers on 8 November, new research by Virgin Atlantic has revealed.

Virgin Atlantic cabin crew appeared at the London Eye in iconic US costume inspired by the consumer research

A survey by Virgin of around 2,000 British adults found two in five (40%) have missed being able to take a trip to the US, while 52% want to travel to places they’ve never seen before. Around 40% of respondents said they were keen to visit national parks such as Yosemite or Joshua Tree.

More than a quarter (27%) said they wanted to revisit their favourite destinations, while the biggest inspiration for travel comes from lockdown "binge watching", with US TV shows and movies topping the list of travel inspirations (13%).