Joss Croft began his tourism career working in a cowboy-themed Disneyland Paris bar, so has first-hand experience of how vital overseas staff are on the front line in tourism.
It’s one issue high on his agenda for 2020 as UKinbound members prepare to meet in Bristol next month.
Croft is now 14 months into his role, having joined from the Department for International Trade (DIT), where he was managing director of marketing.
He previously spent 16 years at VisitBritain, heading up its marketing operation during the 2012 Olympics.
