The airline previously required any uniformed employee to conceal tattoos with a long-sleeved shirt, plasters or make-up. With short sleeves standard uniform at Virgin, this often meant staff had to specially request long-sleeved shirts.
The change will not apply to offensive tattoos, which must remain covered. Virgin said it is also reviewing its policy on face, neck and head tattoos, which it hopes to change in phase two of its HR policy review.
Ahead of a new cabin crew recruitment drive this week, Virgin Atlantic’s chief people officer, Estelle Hollingsworth, said the brand wants to focus on inclusion and championing individuality.
