The awards, founded in 2012, celebrate the leading lights and advocates throughout LGBT culture.
Guests over the years have included Prince Harry, Cher, Kylie Minogue and Laverne Cox. This year, Ricky Martin, Whoopi Goldberg, Boy George and Idris Elba attended the bash.
The new sponsorship deal will see the event rebranded The Virgin Atlantic Attitude Awards. It is Virgin Atlantic’s second major sponsorship agreement after lending its name to a multi-year partnership with the NFL.
Virgin Atlantic said its commitment to the awards underlined its devotion to diversity and inclusion.
