Speaking at the Accelerate Aviation 2018 conference in London, the airline’s senior vice president revenue management, digital and distribution David Geer said the decision allows customers to choose three different levels of service within the cabin, allowing them to choose from options like hand luggage only or extra legroom and pay accordingly.
He added: "What we’ve seen with having three products in the economy cabin is it depends on the market and the time of year you are flying.
"It does give us the opportunity to tap into particular sources of demand."
