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VisitBritain and UKinbound bosses welcome £40 million tourism plan

Government
Jennifer Morris
26 August 2016

The VisitBritain and UKinbound chiefs have welcomed a new government action plan to invest £40 million in tourism.

VisitEngland hiking VE23398.jpg

The Tourism Action Plan outlines the government’s plans to “ensure the continued success of the tourism industry”.

A total of £22.1 billion in spending was generated from in-bound tourism to Britain last year and £19.6 billion from domestic overnight tourism spend in England - both record results.

UKinbound chief executive officer, Deirdre Wells OBE, said: "We are delighted that the Prime Minister has recognised the importance of our industry and the role it can play in bringing valuable economic growth to the UK.

"The funding will be vitally important to enhancing our tourism offer in a post-Brexit environment.