The agency also reported that China has entered the list of Britain’s top 10 most valuable markets.
The numbers, announced at the launch of VisitBritain/VisitEngland’s 2015-16 annual review, follow record figures for inbound tourism to the UK in July, which reported visits up 2% to 3.8 million compared to the same month last year.
Domestic visitors also spent more in England last year than ever before, with £19.6 billion attributed to Britons’s overnight trips, up 8% on 2014.
The agency claimed that in England in particular, domestic visitors spent an additional £97.2 million as a result of its 2015 ‘Holidays at Home are GREAT’ campaign.
