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Watch: Operators discuss trends for 2021 Florida sales

High street
Sophie Griffiths
6 October 2020

Leading Florida specialists have revealed how their businesses have been adapting to market conditions, as they discussed future plans to promote the Sunshine State in 2021.

Speakers included Kerry Gallagher, head of trade sales and marketing, dnata Travel B2B Europe, Lee Haslett, vice president leisure sales, Virgin Atlantic and Annabel Cove, head of trade sales and marketing, DoSomethingDifferent.com.

The discussion was part of a series of sessions kicking off Florida Fest, a five-day event hosted by TTG Media, which saw key suppliers sharing business updates and key challenges and opportunities for 2021.