After months of research, focus groups and one-to-one conversations with 941 of our readers, we were thrilled to launch our redesigned magazine on Monday (15 April), 66 years after the very first TTG – a four-page newspaper – went to press.
Its premise then was to connect suppliers of travel with sellers of travel. Yet while that still remains our core aim, our research has shown us TTG’s role in the travel industry is also so much more.
We understand knowledgeable travel professionals play an important role in selling smarter, better, fairer travel. And we want to ensure TTG is delivering the content necessary to help travel consultants on this journey.
This is why we’ve introduced a raft of changes to TTG.
You said you wanted us to be more modern, so we’ve designed a fresh new logo, changed the size of the magazine and switched to recycled paper. We’ve introduced new tools offering practical tips when selling destinations.
And, because you asked for us to be knowledgeable and insightful, we’ve launched the TTG Take – a weekly commentary from one of our award-winning journalists about our top story.
We want to make your voices heard too, so look out for Enquiry of the Week in our new Posted section, and One Last Thing – our opinion slot on the back page. We’ve also moved publication date to Mondays, setting your agenda for the week with the latest news and travel dates for your diary.
You can also tune in to our new fortnightly Trips of the Trade podcast. In each episode, we aim to get to know a different travel leader to discover the travel industry’s greatest holidays – and what they say about the people who have taken them.
We’re passionate about helping to drive a smarter, better, fairer travel industry, but we also know TTG has room for improvement too. We’ll continue to strive to be better and to champion others in doing the same.
We look forward to being on this journey with you.