The acquisition includes the purchase of the share capital of the company and all current employees. Wexas said 2by2 Holidays managing director Claire Farley is stepping down as a director, but will act on a part-time consultancy basis to ensure "a smooth transition, before moving on to enjoy her well deserved retirement".
2by2 Holidays’ core destinations include east and southern Africa, as well as India and Sri Lanka, South and Central America.
It also offers an extensive range of tailor-made birding holidays for enthusiasts to see rare breeds in destinations around the world. The majority of the holidays sold are direct to consumer, with approximately 10% from retail travel agents.
Wexas managing director Katherine Gershon said: "Since selling our corporate division, Wexas Travel Management, in 2023, we’ve been actively looking for potential travel acquisitions that complement our brands. We’re delighted to announce 2by2 Holidays as our first acquisition today."
Gershon added: "In 2by2 Holidays we have found precisely the type of company we are looking for. An operator-owned business, with a focus on the luxury of the experience and product expertise rather than simply focusing on five-star hotels and lodges.
"What’s more, the 2by2 Holidays’ wildlife and birding expertise sits well alongside Wexas’ own heritage of exploration and adventure and complements our existing brands: Wexas Travel, The Luxury Holiday Company and Best Served Scandinavia."
Meanwhile, Farley added: "I know that Wexas, with its outstanding customer service, specialist team and focus on experiential travel is the ideal home for my business as I prepare to retire.
"Since I established the company in 2003, we have been dedicated to creating unforgettable holidays, allowing clients to experience the incredible and diverse wildlife of Africa, India and Latin America."
White Hart Associates corporate finance team, led by Salman Rasool, managed the sales process.
