UKinbound chief Joss Croft has warned the government’s 14-day quarantine on arrival policy could be the death knell for some inbound operators and destination marketing organisations (DMOs).
Croft told an Elman Wall seminar on Tuesday (2 June) quarantine would have a "massive impact" on both outbound and inbound tourism, with some inbound businesses unlikely to be able to make enough money during the lucrative summer months to survive the winter.
Reflecting on the government’s quarantine measures, which are due to come into force on Monday (8 June), Croft said just as European countries were beginning to open up and soften or remove their travel restrictions, the UK was "putting up the barriers".