They will be among 4,000 exhibitors at the event, with 14% of these debuting this year.

Eurostar Group – formed by the merger of Eurostar and European operator Thalys last year – will be at WTM to showcase its services as well as new branding and livery.

Paul Brindley, Eurostar B2B and indirect sales director, said: “We are excited to be at WTM in 2023 with our new brand for Eurostar, a vision for growth and providing high-speed rail connectivity throughout Northern Europe to 30 million passengers by 2030.”

Tourism boards making their first appearance at WTM London include Sabah – promoting travel to northern Borneo in Malaysia – and Almaty, the largest city in Kazakhstan.

Other new exhibitors from Asia are Ayana Hospitality, which offers luxury resorts and hotels in Indonesia, and Vietnam’s Thien Minh Group, showcasing services including destination management, hospitality and aviation.

OTA Trip.com Group will be attending, hoping to grow in the European market, while UK package holiday specialist HolidayBest will promote its worldwide range of destinations and vacation styles.

Turkish travel agency association Tursab will also be present, while in the technology zone search marketing agency Vertical Leap and payments specialist flywire – which exhibited with WTM for the first time this year at WTM Africa – will be at WTM London.

Juliette Losardo, WTM London exhibition director, said: “The list of new exhibitors – as well as the thousands that we’re welcoming back to our stands – shows how we help the global travel community to come together to shape the future of the industry.”

WTM takes place at ExCeL in London on 6-8 November.