The World Travel & Tourism Council (WTTC) has unveiled a series of measures designed to allow the adventure tourism sector to resume trips around the world.
WTTC has worked with the Adventure Travel Trade Association (Atta), as well as leading operators in the sector, including Abercrombie & Kent, Intrepid and The Travel Corporation, to create a range of protocols to “support the safe, healthy and responsible restart” of adventure tourism.
The measures for adventure travel include:
These adventure travel protocols are part of WTTC’s Safe Travels initiative designed to give consumers confidence about travelling again as the world emerges from the Covid-19 pandemic.
Gloria Guevara, WTTC chief executive, said: “We know travellers will want to explore the world around them once more, so long as they are confident in their safety. The return of travel and tourism will help power the world’s much-needed economic recovery, which is why these protocols are so important.
“The expertise from businesses large and small has contributed to define the new experience for travellers, and these robust global measures have been embraced around the world.”
Shannon Stowell, chief executive of Atta, added that the priority was for adventure travel to “come back strong, resilient and sustainably”.
“WTTC and Atta collaborating on global guidelines for adventure travel is a significant effort to support companies worldwide in reopening as quickly and safely as possible," said Stowell.