According to new data released by the Central Bank, the accumulated value for the year represents a growth of 5.9% compared to the same period last year, when US$5.670 billion was recorded.
More and more foreign visitors are seeking Brazil as a destination – 5.4 million visited the country until October –, which generates revenue for areas such as food, accommodation, services and the informal economy. In October alone, US$596 million was injected into the country’s economy through consumption by international tourists.
The president of Embratur, Marcelo Freixo, highlighted that the records broken this year are the result of the intense work to strengthen Brazil as a sustainable and diverse destination abroad, in addition to the expansion of air connectivity.
“Embratur operates very efficiently on both sides of the tourism market: with a segmented promotion strategy, we offer the ideal Brazil for each different profile of foreign tourist, in the main countries, always presenting our country as sustainable, cheerful and diverse. On the other hand, we work to expand the number of international flights, which is a record, ensuring that the interest in visiting Brazil is converted into more tourists arriving in our country, boosting our economy, generating jobs and income here”, he said.
The Minister of Tourism, Celso Sabino, added: “We are in a very promising moment, with Brazil being seen and remembered abroad. Our foreign policy and our leading role in important global agendas have reinforced the country’s image. This promotes tourism, values national potential and makes these foreigners want to live this experience, which is only possible here.”
The UK is the 4th largest European market for Brazil, with 124,639 British tourists visiting the country by October 2024, in comparison to last year’s 105,457 visitors in the same period.