Carrier has launched Revive, a new wellbeing travel collection designed to help agents capitalise on growing demand for wellness travel through a simpler approach to selling.
Developed in response to growing consumer interest in travel that supports wellbeing, the collection aims to make an increasingly crowded and complex sector easier for agents to navigate by focusing on client motivations rather than wellness terminology, treatments or programmes.
Built around three themes – Restore, Reconnect and Renew – Revive provides agents with a framework for identifying what clients want to achieve from their holiday and matching them with appropriate experiences.
Carrier says the approach allows agents to move conversations beyond spa facilities and wellness credentials to focus instead on outcomes, whether clients are looking to recover from burnout, reconnect with family, celebrate a milestone or gain a fresh perspective.
The collection includes experiences across Carrier's global portfolio, from destination spas and nature-led adventures to immersive retreats and clinically focused wellbeing programmes.
To support sales, Carrier is providing agents with practical tools designed to help drive conversions.
Strategic partners will have access to a branded microsite featuring their own contact details and calls to action, while agents will also receive unbranded marketing assets including social media reels and digital banners.
A dedicated Carrier Live webinar hosted by Head of Trade Partnerships Lee Marshall and the product team will provide further guidance on positioning wellbeing travel with luxury clients and identifying sales opportunities.
Rebecca Turner, Head of Product at Carrier, said: "The collection gives agents a clearer starting point for selling wellness travel by simplifying an increasingly complex category."
She added: "Rather than navigating countless wellness concepts and programmes, they can focus on understanding what a client wants to achieve and recommend experiences that align with those goals. It's a significant opportunity."
