As travellers increasingly swap late nights for daytime social experiences, Spring Hotels says the traditional party holiday is evolving.

At Hotel Vulcano in Playa de las Américas, Tenerife, guests can enjoy an extended brunch until midday before spending the afternoon with live DJs, drinks and friends in a lively poolside setting. By the evening, the party has already happened, leaving guests free to head out for dinner or simply unwind before calling it a night.

The result? Guests can wake up ready to make the most of everything Tenerife has to offer, from its beaches and volcanic landscapes to its coastal villages, attractions and excursions.

Built around Hotel Vulcano's flexible Bed & Brunch offering, Beats & Brunch allows guests to swap fixed breakfast times for a relaxed brunch before joining afternoon DJ sessions. Rather than replacing Tenerife's nightlife, the concept complements everything else the island has to offer, allowing guests to enjoy both the hotel's social atmosphere and the destination itself.

Jo Robinson, Chief of Sales at Spring Hotels, said: "People don't come to Tenerife just for the nightlife. They come to discover volcanic landscapes, wander through colourful coastal villages, spend long days by the pool or on the beach, and experience everything that makes the island so special.

"Beats & Brunch gives guests the chance to enjoy the fun, energy and atmosphere of a social holiday, while still making the most of the next day. After all, the best holidays are the ones you can enjoy from morning till night."