The specialist online agency will use the collaboration to build brand awareness, support its cruise line and destination partners, and introduce more football fans to worldwide cruise holidays throughout the 2026/27 season.
As part of the initial year-long partnership, Cruise2 will have a regular presence across Reading FC home games, including the ability to introduce supporters and the community to a limited number of suppliers. This will include cruise line partners, tourist boards and airline partners.
Chander Prakash, founder and managing director Cruise2, said: "This is a hugely exciting partnership for Cruise2 and a landmark moment in our journey as a business. Since launching in 2014, we have worked tirelessly to build a trusted and respected cruise brand, navigating some of the most challenging periods our industry has ever faced. To see Cruise2 partnering with a historic football club such as Reading FC is something our entire team is immensely proud of.
"Reading FC has a loyal and passionate fanbase, and we see a fantastic opportunity to introduce more people to the world of cruising. Through the Cruise2 customer engagement programme we want to demonstrate just how diverse, accessible and rewarding a cruise holiday can be.
"From a start-up to becoming the official cruise agency partner of Reading FC, this partnership reflects the ambition, resilience and commitment that have defined Cruise2's journey over the past 12 years."
Joe Jacobson, co-chief executive Reading Football Club, said: "We're delighted to welcome Cruise2 to Reading Football Club as our Official Cruise Agency Partner. It's a partnership that will bring something different to the matchday experience, with exciting activations, competitions and opportunities for our supporters throughout the season.
"At Reading FC, we're always looking for ways to create memorable experiences for our fans, both on and off the pitch, and Cruise2 shares that ambition. Their passion for engaging with the local community made them a natural fit for the club, and we're looking forward to working together."
