Starhotels, Italy's leading private hotel group by revenue, has announced a strategic partnership between I AM STAR, its loyalty programme, and Taj InnerCircle–NeuPass, the loyalty platform of Indian Hotels Company Limited (IHCL), India's largest hospitality company.

The collaboration marks a key milestone in the international growth of I AM STAR, responding to increasing travel between Europe and India and the growing importance of loyalty programmes. Through the partnership, I AM STAR connects with one of the hospitality industry's largest loyalty communities, with more than 13 million members worldwide, offering expanded access to exclusive stays, experiences and member benefits.

Elisabetta Fabri, President and CEO of Starhotels, said: "This partnership represents a significant step in the international development of our I AM STAR loyalty program, offering our members increasingly valuable experiences while expanding access to an international network of outstanding destinations and properties."

The agreement brings together two hospitality groups that share a commitment to authentic service and exceptional guest experiences. I AM STAR members will gain access to IHCL's prestigious portfolio, including the iconic Taj Mahal Palace, Mumbai, while Taj InnerCircle–NeuPass members will enjoy exclusive benefits across Starhotels' collection of hotels in Italy, London, Paris and New York.

Members will benefit from reciprocal advantages, including preferred accommodation rates, dining privileges and wellness experiences, available across Starhotels Collezione, Starhotels Premium and selected IHCL brands, further strengthening both groups' international loyalty offering.