Designed to strengthen relationships with the trade and provide valuable updates on products, destinations and services, the World of TUI events brought together TUI specialists, supplier partners and industry stakeholders for a series of immersive training and networking experiences across the UK and Ireland.
The first-ever World of TUI Northern Ireland event took place in Belfast, giving local agents the opportunity to hear directly from teams across TUI Tours, TUI Cities, Assisted Travel, TUI Weddings, TUI Hotels & Resorts, Marella Cruises and Crystal Ski. Key hotel partners and regional airports also attended, sharing updates and insights to help agents better support their customers.
Building on the success of Belfast, TUI brought the concept to the East of England for the first time with an event at Norwich Airport. Agents received the latest business updates, product news and practical sales support from TUI teams and trusted supplier partners.
The programme then expanded with inaugural events in Leeds and Bristol, reinforcing TUI’s commitment to supporting agents across the UK and Ireland. Both events combined product training, supplier engagement and networking opportunities, while the Bristol event featured an immersive venue experience designed to bring the TUI brand to life in an engaging way.
Across all four events, agents welcomed the opportunity to connect directly with TUI teams, strengthen their product knowledge and gain practical insights to help drive sales and support customer conversations.
The latest events build on the success of World of TUI showcases held earlier this year in Gatwick and Glasgow and form part of TUI’s ongoing investment in the trade. By taking the events on the road, TUI is ensuring agents across every region have greater access to training, resources and supplier engagement opportunities.
Reflecting strong demand from agents, TUI has already confirmed that the next World of TUI event will take place in Manchester this September. As the programme continues to grow, World of TUI remains a key platform for sharing updates.
