Travellers aged 65 and over continue to be one of the most important and engaged groups in the travel market. Many still have a big appetite for adventure and exploration, and they have both the time and the means to travel well.
Yet, despite often being the more experienced travellers, new research from the Safer Tourism Foundation shows that while this group gives serious consideration to safety when initially planning a trip, they pay much less attention to risk when they are preparing for, or experiencing, their holiday. This can expose older travellers to an increased likelihood of serious harm and travel agents can play a critical role in helping them manage that risk.