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How over 65s perceive risk in travel – and what it means for travel agents

Agents
Katherine Atkinson
28 January 2026

New data sheds light on the risk behaviours of travellers aged 65 and over, and where agents can play an important role, writes the chief executive of the Safer Tourism Foundation

Kathy Atkinson
© Safer Tourism Foundation

Kathy Atkinson, chief executive of Safer Tourism Foundation

Travellers aged 65 and over continue to be one of the most important and engaged groups in the travel market. Many still have a big appetite for adventure and exploration, and they have both the time and the means to travel well.

Yet, despite often being the more experienced travellers, new research from the Safer Tourism Foundation shows that while this group gives serious consideration to safety when initially planning a trip, they pay much less attention to risk when they are preparing for, or experiencing, their holiday. This can expose older travellers to an increased likelihood of serious harm and travel agents can play a critical role in helping them manage that risk.