Can you really convince a family to exchange a fly and flop for an experience-rich trip that benefits local people? And will a couple actually ditch a potentially harmful animal experience? This was the challenge facing the TTG Sustainable Travel Ambassadors Class of 2024 as they set about switch-selling their customers to more responsible holiday choices. Here’s how they got on.
How to persuade clients to swap to a more responsible holiday
In depth
Charlotte Cullinan
17 December 2024
Find out what happened when this year’s TTG Sustainable Travel Ambassadors encouraged their customers to swap their holiday for a more responsible choice.
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