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App-based agency My Kind of Cruise charts course to 100 homeworker cohort

Agents
James Chapple
4 February 2026

App-based agency My Kind of Cruise hopes to double its homeworking division in size from 10 to 20 this month before growing the cohort to 100 in a year's time.

My Kind of Cruise chief executive Sefton Monk
(Credit: My Kind of Cruise)

My Kind of Cruise chief executive Sefton Monk (Credit: My Kind of Cruise)

The agency set up its homeworking division in March 2025 in response to clients of all agents seeking support with access needs, complex itineraries and group bookings.

It follows a bumper January, which saw the agency – launched in 2022 – take more bookings in a month than it did in its entire first year. Overall sales, meanwhile, tripled year-on-year in 2025.

“Our team of self-employed homeworkers has been growing steadily since we launched it last year and now we need to expand again to meet demand," said My Kind of Cruise chief executive Sefton Monk.