The agency set up its homeworking division in March 2025 in response to clients of all agents seeking support with access needs, complex itineraries and group bookings.
It follows a bumper January, which saw the agency – launched in 2022 – take more bookings in a month than it did in its entire first year. Overall sales, meanwhile, tripled year-on-year in 2025.
“Our team of self-employed homeworkers has been growing steadily since we launched it last year and now we need to expand again to meet demand," said My Kind of Cruise chief executive Sefton Monk.
“Although we thought our online bookings might have dipped [when we launched homeworking], it has actually created a brand-new market for us. Our customers appreciate our homeworking team’s support and expertise – we have more leads than our agents can handle.
"Being online and prolific on social media, My Kind of Cruise receives detailed leads to share with its homeworkers to convert at no cost to them. The brand attracts a younger audience than the traditional cruise market and many first-time cruisers thanks to its engagement on Instagram and TikTok."
My Kind of Cruise, which attracted investment from Hays Travel back in 2024, serves clients via its mobile and tablet app, as well as online. The average age of its user base is 38 and 45% of couples in that age bracket are same sex.
