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Blue Bay PTCs target 20% sales growth as average selling prices hit record high

Agents
James Chapple
27 November 2025

Blue Bay Travel's homeworkers will be more forcefully incentivised to sell more dynamic packages and exclusive hotel product in pursuit of a 20% sales uptick next year.

Blue Bay PTCs conference
(Credit: Blue Bay Travel)

Blue Bay's PTCs gathered for the group's annual conference in Cyprus (Credit: Blue Bay Travel)

The group, which recently hosted its annual conference in Cyprus, has revealed that "despite challenging trading conditions", sales across its homeworking business in the year to October are up by 10% year-on-year. Average booking values are also up by 10% year-on-year to £4,700, their highest-ever level.

The business on Thursday (27 November) said it has set "clear strategic priorities" for its personal travel consultants (PTCs) "to accelerate growth and strengthen performance across every channel".

"The focus will be to double down on efforts across the board, supporting the PTCs to champion sales, aiming to smash this year’s sales by 20% for 2026," it said.