Nearly a third of British leisure travellers told YouGov they had travelled less this year, with two in five (40%) poised to further scale back their travel plans next year as cost becomes the next biggest deterrent to international travel after personal reasons.
Sarika Rana, head of consumer insights at YouGov UK, said economic pressures had resulted in a more "deliberate, value-focused mindset" among consumers. "While there is still desire to explore the world, rising costs and financial uncertainty have pushed some globetrotters to rethink how, when, and why they travel," she explained.
