Tourism authorities there have urged agents to maintain any promotional activity around Sri Lanka and to reassure their clients the country is ready for them as it seeks to recover from its latest bout of ill-fortune, while reminding the UK travel trade the best way to help is to continue sending tourists.
"Tourism plays an essential role in the livelihoods of Sri Lankan people,” said Malik Fernando, founder and managing director at Resplendent Ceylon. “Millions depend directly and indirectly on the sector, from hotel staff and wildlife rangers to drivers, guides, artisans and farmers.”
