Giles, who has previously worked for Ponant and Silversea Cruises, announced the news on his personal LinkedIn page. It comes after he was made redundant by Crystal last October.
"I’m incredibly proud to be part of a brand with such a rich heritage, renowned for delivering exceptional luxury experiences aboard beautifully designed small ships sailing to all seven continents," he wrote [of the Hapag-Lloyd appointment].
"I’m looking forward to building and strengthening partnerships across the UK and Ireland, supporting our valued trade partners, and contributing to the continued growth and success of the business."