Several agencies reported strong demand at the premium end of the market, offset by an unpredictable mid-level customer base who are shopping around more, booking later and, in some cases, changing destination to make the numbers work.
"We seem to have lost that mid-market two-plus-two, 10 nights for £3,000 type of client," said Paul Dayson, Owner of Spa Travel. Dayson said his agency, based in Boston Spa, has instead been "very, very strong" on higher-value bookings, including a family booking last week worth just shy of £100,000.
