The Responsible Travel Advisor Collective (RTAC) said it was formed to ensure agents are recognised as a "vital piece of the puzzle" in driving more responsible travel sales and consumer awareness.
Founded by Ashley Quint of TravelTime World - one of the first graduates of TTG's Sustainable Travel Ambassadors programme - the group brings together UK travel professionals who want to push for stronger industry action around issues including overtourism, animal welfare and lower-carbon travel options.
Of its 19 founding members, 15 are fellow TTG Sustainable Travel Ambassadors.