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Do travellers care about sustainability? Register now for the first-ever ITT Sustainability Big Debate

Sustainability
Dea Jusufi
11 May 2026

The Institute of Travel and Tourism (ITT) is calling on travel professionals to join a new sustainability conversation as it launches the first-ever ITT Sustainability Big Debate later this month.

Biking group in Yosemite
(Credit: iStock/David Rodríguez Sánchez)

The event will begin with networking from 4pm, followed by the debate from 4.30pm to 5.30pm (Credit: iStock/David Rodríguez Sánchez)

Taking place at the Phoenix Arts Club, London on Monday 18 May, the free-to-attend event will bring together some of the industry’s leading voices to tackle a provocative question: Do travellers care about sustainability – and does it matter?

Moderated by Wanderlust's George Kipouros, the debate promises candid discussion and practical insight from a heavyweight panel including Sunvil Group's managing director Chris Wright, Abta's head of sustainability Carol Rose, Ian Corbett, head of sustainability at Tui, TerraVerde founder Patrick Richards and sustainable tourism marketing expert, Professor Xavier Font.