Hoseasons is urging agents to "take another look" at the brand as it seeks to shed its "cheap and cheerful" reputation, newly appointed director of owner success and growth Michelle Baillie has told TTG.
Baillie previously worked as managing director for luxury short-let brand Cornish Gems (Credit: Michelle Baillie)
Baillie, who joined Hoseasons parent Awaze two months ago as one of five senior hires, said the brand has "massively evolved" in recent years and now offers far more than many agents may remember.
"I think the trade would automatically think Hoseasons is your lower-end stuff, but there’s something on there for everyone," she said. "I would ask agents to not just think of Hoseasons as cheap and cheerful. The product range is massive, and things look very different than they did a few years ago."
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