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Overtourism 'crisis' forces Japanese city to cancel annual cherry blossom festival

Overtourism
Dea Jusufi
10 February 2026

The city of Fujioyshida has scrapped its annual sakura festival after a decade, owing to a spike in "harmful overtourism" driven by a particularly Instagrammable view of Mount Fuji.

A snowcapped Mt Fuji
Credit: iStock/ Eloi_Omella

Fujioyshida receives as many as 10,000 visitors a day during peak cherry blossom season (Credit: iStock/Eloi_Omella)

City mayor Shigeru Horiuchi announced on 6 February the two-week festival would not run this year to "protect the living conditions and dignity" of the local residents.

"The flipside of our beautiful scenery is that our residents’ peaceful lifestyles are being threatened, and I strongly feel that this has become a crisis situation," he added.

According to local media, complaints from residents include severe traffic congestion, trespassing on private property, littering in residents' gardens.

The city, which lies in the Yamanashi Prefecture 110 kilometres outside Tokyo, receives as many as 10,000 visitors a day during peak cherry blossom season.