The £2.75 million refinancing package will also allow the cruise agency to strengthen its head office team in Chorley.
Panache, which was founded in 2020 and already has an office in the US, hopes to open its proposed new international outposts during the first half of 2026.
It follows a near two-thirds jump in turnover to £41 million over the past 12 months, with the business claiming it is on course to achieve £50 million revenue by the end of its 2025/26 financial year next May.
"The money will be used for growth and investment," said founder and chief executive James Cole. "There are always bumps in the road when you scale a new business, and this refinance deal will allow us to smooth those bumps out."
Panache's Mission 2030, said Cole, was to become the world's largest seller of luxury and ultra-luxury cruises. "The only way to do that is to expand internationally," he continued. “Expanding internationally has been part of our plan from day one."
The agency opened its new US office last year with a team of 10, and Cole said he anticipating hiring "similar numbers" for its operations in Canada and Australia.
"Both will be underpinned by our Chorley team, where all our product, marketing and finance is handled," he said.
On the deal, Cole said HSBC UK's proposal stood out amid approaches from several private equity investors. "We just clicked with HSBC UK right away.
"We were immediately impressed by the way they understood Panache Cruises and their willingness to work in partnership with us. It was more than just a transaction. They wanted to find ways of how they could benefit us and establish a long-term relationship.
"The £2.75m provides enough cash padding to take us through the next few years.”
Aaron Bevis, HSBC UK's global relationship director, added: “We’re proud to support Panache Cruises as it expands its operations into new international territories.
"Operating in a highly competitive industry, they have demonstrated a clear vision for long-term growth. We look forward to seeing their ongoing success.”
