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Panache Cruises secures further £2.75 million to drive international expansion

Agents
James Chapple
12 December 2025

Panache Cruises will open new offices in Canada and Australia next year after securing additional investment from HSBC UK.

James Cole founded Panache Cruises in 2020
(Credit: Panache Cruises)

James Cole founded Panache Cruises in 2020 (Credit: Panache Cruises)

The £2.75 million refinancing package will also allow the cruise agency to strengthen its head office team in Chorley.

Panache, which was founded in 2020 and already has an office in the US, hopes to open its proposed new international outposts during the first half of 2026.

It follows a near two-thirds jump in turnover to £41 million over the past 12 months, with the business claiming it is on course to achieve £50 million revenue by the end of its 2025/26 financial year next May.