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Top agent calls out advisors for unprofessional behaviour: 'It reflects on us all'

Opinion
Josh Cotton
26 August 2026

Josh Cotton, owner of TTG Top 50 award-winning agency Cotton Travel, believes having fun at industry events is no excuse for agents to behave unprofessionally.

Professional headshot of young white man with short brown hair and tuxedo
Josh Cotton

Josh Cotton, founder of Cotton Travel, says unprofessional behaviour from agents has a negative impact on the entire industry 

It’s a question that will probably divide opinion, but I think it’s time to ask it – as travel agents, are we doing enough to ensure our industry is taken seriously?

Before anyone thinks this is an attack on advisors having fun, it absolutely isn’t.

We work incredibly hard. Travel is one of the most rewarding careers in the world, but anybody working on the frontline knows it can also be relentless. We’re salespeople, problem-solvers, counsellors – sometimes even miracle workers – all rolled into one.