Trade-only specialist Simply Cuba is expanding into the wider long-haul market with a new brand, Exotic Escapes.
Exotic Escapes managing director Adarsh Shah told TTG the brand is 'ready to scale' (Credit: Exotic Escapes)
The new brand will be fully launched in time for peaks and will sell via the trade as well as direct as an OTA. Initially, destinations will centre on India, Costa Rica, Indian Ocean and Egypt.
Alan Meadows, who founded the Simply Cuba brand, said he had met with former Holiday Place colleague Adarsh Shah at WTM London following Holiday Place’s collapse in 2019. Holiday Place was the largest independent operator to Cuba before its failure.
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