The UK’s largest homeworking travel agency has more than 2,200 agents dotted across Ireland, Belgium, the Netherlands, the United Arab Emirates and South Africa.
“We're interested in having a broader international footprint,” Steve Byrne, Travel Counsellors chief executive, told TTG at its annual conference in Liverpool last weekend.
He added the company, which holds around 2% of the premium leisure market, would “love to operate in a country where there is a sizeable outbound leisure or corporate travel market".
However, Byrne emphasised the consumers of that market must see the "value" of booking with an "independent advisor".
The destination, Byrne stressed, also needs to be somewhere where Travel Counsellors’ signature technology, such as in-house booking platform, Phenix, and TC Co-Pilot, will help the advisor “stand out” against competing businesses.
He added that the company’s multilingual technology will also help its integration into non-English speaking countries.
It comes after Byrne urged advisors to embrace TC Co-Pilot, its new AI tool that has been designed to speed up the booking process.
Byrne added TC Co-Pilot has potential to “enhance an existing business or have Travel Counsellors in its own right.”