The Advertising Standards Authority (ASA) has ruled Staysure Travel Insurance's ad did not make clear "the nature or extent of the age-related restrictions" on its cover.
The ad, which was seen on 9 August 2025, showed older couples on holiday eating out, boating, swimming, trekking and surfing.
A voiceover stated: “You can count on Staysure, the UK’s favourite travel insurance provider. We specialise in cover for over 50s with pre-existing medical conditions, and there’s no age limit.”
The voiceover was accompanied by small on-screen text at the bottom of the frame stating: “Terms and exclusions apply."
