Advantage Travel Partnership members’ bookings are tracking ahead of last year by nearly a quarter (24%) as travel heads into a year where “value will be key”.
Advantage Travel Partnership chief executive Julia Lo Bue-Said (Credit: Advantage Travel Partnership)
The consortium said summer holidays were “leading the way” so far, with bookings for the 2026 season up 27%, taking a 49% share of 2026 travel.
While some people are still booking last-minute deals, the dominant trend for 2026 appears to be shifting towards ultra-early bookings for increased value for money, the body said.
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