That was the warning from destinations such as London, New York and Las Vegas in a session exploring the “importance of play in shaping destinations in the future” at WTM London on Tuesday (4 November).
Central to the conversation was development of Qiddiya City in Saudi Arabia, which is currently under construction and has been dubbed the “first city built for play”.
Beth Freedman, managing director of travel and tourism marketing agency MMGY, shared fresh data showing more than 70% of travellers insist play is “essential to their travel planning”.
