Speaking at WTM London, Olga Kefalogianni said the country “ranked in the top 10 visited destinations in the world”, revealing it welcomed more than 40 million visitors last year.
"This year is looking as equally strong and the crucial difference is we recorded more than double digit growth in tourism revenues,” she said.
However, Kefalogianni added the country had been heartened to see “record numbers in people choosing to holiday in the shoulder season”, which she said “shows a growing demand for experiences in Greece” rather than tourists just wanting beach holidays.
