Brazil has broken all records with its highest visitor numbers ever, leaping from 6.5 million in 2024 to a projected nine million in 2025.
During the first nine months of the year, the country recorded seven million arrivals, a figure which has never been achieved in a single year before. Expenditure by tourists has also grown by 12% in the same period.
All but one of Brazil’s top 10 markets have seen double-digit growth, with its top market, Argentina, almost doubling to 2.8 million visitors.
